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“What they’re tapping into is a kind of a cultural capital that’s not financial.

42 jersey on Jackie Robinson Day.Īnd the strategic licensing of the famous New York Yankees logo globally has arguably, to borrow the words of iconic rapper Jay-Z, “made the Yankee hat more famous than a Yankee can.” In fact, MLB’s fashion efforts are a major part of their international marketing plan, lately leaning into France’s affinity for fashion to break into the wider European market. It was a socially-conscious decision to celebrate the league-wide No. Baseball’s long-established role as fashion inspiration is thanks in part to the league’s pioneering sale of replica jerseys.

There’s been official collaborations with brands ranging from preppy Ralph Lauren to niche streetwear label Supreme. So lest you believe the unstylish rumors, there actually has been many short stops in baseball’s history with fashion. Like a good many Gen Zer - which includes those born in the late 1990s and early 2000s - Carroll described his off-duty style as more casual than high fashion: “Athleisure, not too many logos, plain, a nice good fit.” Definitely, it’s not something I would pick out for myself, but I’m kind of excited to show that off.” “MLB gave me a stylist for this game,” said Corbin Carroll, a 22-year-old Seattle native turned Arizona Diamondbacks’ breakout rookie. The fan-friendly event is as much an homage to baseball’s iconic place in street style - from the game’s signature caps and jerseys to the classic tees - as it is an indication that MLB is increasingly staking its claim on fashion as an entry to new audiences and pop culture reverence. Yet what was really on display was MLB’s quest for the crown of cool.

The event came hours before the All-Star Game and featured baseball’s top players strutting through Seattle’s famous Pike Place Market with their spouses, kids and moms in tow, and giving their best looks to the hundreds of adoring fans gathered. Though there were some flashy standouts, many of the suits were safe and serious at Major League Baseball’s red carpet show on Tuesday. Adley Rutschman leaned more “Kenergy” in a leafy gold ensemble. topped off a Barbiecore ’fit with a jeweled chain of his own likeness.

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