So anyone can just put their music on Spotify? So what is it? And how might this next move affect you, the music listener? It’s also not quite Spotify advocating for artists’ rights either, as they’ve so often been accused of neglecting. It’s not Spotify morphing into its own record label, per se, but it’s also not not that. Last week, Spotify began beta testing a new feature that allows independent artists to upload their own music directly to the platform, completely bypassing the old label or distributor model that’s existed as the barrier between artist and consumer since the music business’ infancy. While most of the disruption and constant change has tended to matter only to its growing user base, Spotify is now upping the stakes. Streaming services are always in flux, adapting to our needs as we adapt to needing what they have to offer. Photo: Thomas Trutschel/Photothek via Getty ImagesĬhanges are coming to Spotify, the biggest music-streaming service on the market.

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